comScore Introduces Validated Campaign Essentials™ (vCE), a Holistic Measurement Solution That Validates Advertising Impressions and Audiences Reached with Digital Advertising Campaigns
Fonte: Comscore -
23/02/2012 - 03:00
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign delivery and a verified assessment of ad-exposed audiences via a single, third-party source. Unlike existing single-point solutions, it provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of fraudulent delivery. A U.S.-based vCE Charter Study involving 12 national premium brands found that, in many cases, ads are delivered but not in-view or on target and therefore never have a chance to make an impact.
Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites
Fonte: Comscore -
23/02/2012 - 03:00
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights Internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 47.8 percent of Europeans visit Newspaper sites, with a notable percentage of visits to the top 5 Newspaper sites preceded by a visit to Facebook.
comScore and Telefónica Germany Announce Results of ‘Connected Europe’ Study at DLD Conference
Fonte: Comscore -
23/02/2012 - 03:00
comScore, Inc. (NASDAQ: SCOR) and Telefónica Germany presented the results of a study showing the shift in media consumption triggered by smartphones, tablets and other connected devices at the DLD (Digital Life Design) conference in Munich. To download a complimentary copy of the report, Connected Europe, please visit: http://www.comscore.com/connected-europe
comScore Media Metrix Ranks Top 50 U.S. Web Properties for December 2011
Fonte: Comscore -
23/02/2012 - 03:00
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for December 2011 based on data from the comScore Media Metrix service. The holiday shopping season continued its momentum into December, propelling Retail and Shipping sites to annual highs. Among the top-gaining retail categories for the month were Movies, Jewelry/Luxury Goods/Accessories and Flowers/Gifts/Greetings, each growing approximately 20 percent during the month. Many Americans also looked to close their financial books for the year, while others got a head start on researching information for 2012 tax season, making Tax sites the top-gaining category in December.
comScore Announces Date for Fourth Quarter and Full Year 2011 Financial Results
Fonte: Comscore -
23/02/2012 - 03:00
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will report its fourth quarter and full year 2011 financial results before U.S. financial markets open on Tuesday, February 14, 2012. In conjunction with this announcement, management will host a conference call and webcast on Tuesday, February 14 at 8:30 a.m. (ET) to discuss the Company’s financial results.
comScore Releases Report, “Next-Generation Strategies for Advertising to Millennials”
Fonte: Comscore -
23/02/2012 - 03:00
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000. The study examined Millennials’ responses to different types of advertising, including TV and digital, compared to older generations, and how marketers can most effectively target this large and important segment. To download a complimentary copy of the report, please visit: http://www.comscore.com/Millennials. The study results will also be presented via a live webinar through the Advertising Research Foundation on January 31st.
Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior
Fonte: Comscore -
23/02/2012 - 03:00
A groundbreaking study from Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.
Customer Satisfaction Grows for Financial Institutions and Banking Websites in 2011
Fonte: Comscore -
23/02/2012 - 03:00
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2011 edition of its annual State of Online and Mobile Banking report, which provides a comprehensive view of the key online and mobile banking trends in the U.S. in 2011. The report draws its analysis from a survey of more than 2,000 U.S. Internet users, supplemented by data from the comScore Mobile Financial Services Advisor report and the comScore opt-in behavioral panel of over 1 million U.S. Internet users. Among its findings, the report shows an upward trend in customer satisfaction with financial institutions and their banking websites early in 2011 following a decline in previous years.
comScore Reports December 2011 U.S. Mobile Subscriber Market Share
Fonte: Comscore -
23/02/2012 - 03:00
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android strengthened its lead in the smartphone market to reach 47.3 percent market share.
comScore Reports $50 Billion in Q4 2011 U.S. Retail E-Commerce Spending, Up 14 Percent vs. Year Ago
Fonte: Comscore -
23/02/2012 - 03:00
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q4 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $49.7 billion for the quarter, up 14 percent versus year ago. This growth rate represented the ninth consecutive quarter of positive year-over-year growth and fifth consecutive quarter of double-digit growth rates. For the entire 2011 year, U.S. retail e-commerce spending reached a record $161.5 billion, marking a 13-percent increase from 2010.
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